Kahmile Reid2 minCEO Activism: To do or not to do…?The idea of CEO activism turns on the philosophy that companies should have a higher purpose. In this school of thought, maximizing...
Kahmile Reid2 minMeasurement MattersCommunication has been historically seen as a qualitative undertaking, hence it is often asked: ‘why quantify’ and ‘what are some the...
Kahmile Reid3 minBig Data, UX, Audio: Key Marketing ToolsThis article entitled Big Data, UX and Audio: Key Marketing Tools was first published on The Gleaner in Jamaica on Wednesday, February...
Kahmile Reid3 minThe Apology ApproachThe “move fast and break things” philosophy advocated by Facebook’s (FB) CEO, Mark Zuckerberg, seems to be breaking them into the habit...