Kahmile Reid2 minWIIFM and NIDSIn the business of communication, one thing will always be true, people are selfish - we only care about ourselves. Readers can debate...
Kahmile Reid2 minHandle adverts, or be handled!We have all become entangled in a world of promotional excess. Everywhere we turn there is some kind of advertisement or a version...
Kahmile Reid2 minPR and Marketing Joined at the HipIt is quite possible that the best person to lead your company’s marketing efforts is someone with public relations experience. And I’m...
Kahmile Reid2 minNo Culture of Budgeting for Evaluation in PR CampaignsIt has been rightly argued that there is often no budget for evaluation in PR or comms. This is possibly owing to the fact that, for a...